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One of the of the driving forces behind the industry’s continued growth is the designation of more “geographical indications (GIs)” and sub-GIs, which recognize the unique terroir of specific wine growing areas in BC.
Currently, there are nine GIs (Fraser Valley, Gulf Islands, Kootenays, Lillooet, Okanagan Valley, Shuswap, Similkameen Valley, Thompson Valley and Vancouver Island). There are 11 sub-GIs within the Okanagan Valley (Golden Mile Slopes, Golden Mile Bench, East Kelowna Slopes, South Kelowna Slopes, Lake Country, Summerland Lakefront, Summerland Valleys, Okanagan Falls, Naramata Bench and Skaha Bench), and one sub-GI of Vancouver Island (Cowichan Valley).
These are recognized as appellation areas that help people identify where the wines are from, and provide assurance as to their origin. GIs would be comparable to Italy’s DOCG or France AOC appellation programs. These encourage quality and promote agri-tourism.
Under BC’s Wines of Marked Quality Regulation, any wine bearing the VQA symbol must contain grapes that were 100 per cent grown within the province. For wines bearing a GI designation, 95 per cent of the grapes must originate from within that area, while five per cent can come from elsewhere in the province.
Many vintners have taken things a step further by producing single vineyard offerings or small lots that have stepped up overall quality and give BC wine enthusiasts a deeper “sense of place.” It is not unusual for individual vineyards to have unique soils and topography even within the same sub-GI.